A CFA designation is a badge of distinction. It represents a deep knowledge of all things investing, a commitment to ethics, and a passion for always putting investors first. Our members are unparalleled professionals who are fully engaged in raising the standards of the investment management industry. A Difference That Matters
is a global advertising drive to raise the profile of the CFA Institute brand among industry firms, high net worth investors, and investment professionals, and regulators.
This multichannel, multi-year campaign incorporates the 9,800+ local activities already occurring in 147 societies, including annual Putting Investors First Month
and Women in Investment Management
initiatives.Putting Investors First
Putting Investors First Month (May) is a powerful opportunity to demonstrate your commitment to the investment profession in your community. This year, society activities integrate with the brand campaign.
Share the Statement of Investor Rights
and promote Putting Investors First using #CFAdifference.