“Predictably Irrational: The Hidden Forces That Shape Our Decisions” Featuring Dan Ariely

When:  Feb 3, 2026 from 12:00 PM to 01:00 PM (ET)
Associated with  CFA Society Louisville

In conjunction wtih CFA Society New York.

Ever wonder why you overspend, procrastinate, or choose things that aren’t good for you—even when you know better? Join Dan Ariely, world-renowned behavioral economist and bestselling author of Predictably Irrational, for an eye-opening live Q&A that dives into the strange, surprising, and predictably irrational ways we make decisions.

In this interactive session, Ariely will unpack the invisible forces that shape our thinking—from pricing tricks and social norms to the psychology of temptation—and how we can outsmart them. Bring your questions, your curiosity, and maybe even your irrational side for a conversation that’s as entertaining as it is enlightening.