​Twelve years ago, the Federal Reserve launched a formal policy of forward guidance, where governors agreed to coordinate their public communications as part of a new monetary policy toolkit. Since then, virtually all market participants – from CEOs to bankers to the White House – have adopted a similar stance towards public communications and the creation of supportive narratives. And not just market participants. In every aspect of our lives, from sports to public health to politics, narrative creation and control has taken over from "fundamentals". Ben Hunt shows how the "game" and the "lifecycle" of narrative construction works, with specific ideas for protecting yourself, your family and your clients from these intentional efforts to tell (and sell) you a story. 

To view Ben Hunt's Bio - click here!