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 Codes, Standards, and Guidelines
An integral part of the CFA Institute mission is to develop and administer codes, best practice guidelines, and standards to guide the investment industry. These standards help ensure all investment professionals place client interests first. Learn more about the codes that apply to you and use them to cultivate an environment of trust and integrity at your firm.

The Professional Standards group maintains and promotes adoption of professional standards such as the:

Access them at Codes, Standards, and Guidelines.

 Global Investment Performance Standards (GIPS®)
​CFA Institute Global Investment Performance Standards (GIPS®) are an investment industry standard for calculating and presenting historical investment performance. Adopted by more than 1700+ organizations in 46 jurisdictions, the GIPS standards have been implemented by most of the top asset management firms. By establishing requirements for consistent and transparent reporting, the GIPS standards empower investors to compare the past performance of asset managers. 

View Introduction to the GIPS® Standards - Increasing Transparency and Trust 

List of Firms in Pakistan that claim compliance with the GIPS® Standards

  1. ABL Asset Management Company Limited
  2. Alfalah GHP Investment Management Limited
  3. Al Meezan Investment Management Limited
  4. Atlas Asset Management Limited
  5. JS Investments Limited 
  6. MCB-Arif Habib Savings and Investments Limited
  7. NBP Fund Management Limited
  8. UBL Fund Managers Limited

Workshop on Global Investment Performance Standards (GIPS®) and Awareness Meetings

February 2020

Ms. Karyn Vincent, CFA, Senior Head, Global Industry Standards (GIS) at CFA Institute and Mr. Eddie Chan, CFA, Director Professional Conduct Enforcement and Global Industry Standards visited Pakistan to conduct workshops on Global Investment Performance Standards (GIPS®) and Asset Manager Code by CFA Institute, for representatives of several Asset Management Companies and other financial institutions.

 Asset Manager Code
The CFA Institute Asset Manager Code of Professional Conduct outlines the ethical and professional responsibilities of firms that manage assets. The Code embodies the fundamental ethical principles at the core of the management of funds. More than 1,300 firms in 50 countries adopt the Code to demonstrate their commitment to best ethical practice.

List of Firms in Pakistan that claim compliance with the AMC Code

1.       ABL Asset Management Company Limited

2.       Alfalah GHP Investment Management Limited

3.       Al Meezan Investment Management Limited

4.       HBL Asset Management Limited 

5.       MCB-Arif Habib Savings and Investments Limited

6.       National Investment Trust Limited 

7.       UBL Fund Managers Limited


Roundtable for Asset Manager Code

February 2020

A Roundtable on the Asset Manager Code was organized by CFA Society Pakistan for representatives from several Asset Management Companies, Banks and Insurance companies. This interactive session was conducted by Mr. Eddie Chan, CFA, Director Professional Conduct Enforcement and Global Industry Standards and Ms. Karyn D. Vincent, CFA, Senior Head, Global Industry Standards (GIS) and facilitated by Mr. Mohammad Shoaib, CFA, Director CFA Society Pakistan.

We strongly believe that a greater adoption of the Asset Manager Code will help in creating a distinctive edge for local financial institutions as firms that commit to common ethical principles.

 Awareness Meetings
Awareness Meetings

February 2020

Ms. Karyn Vincent, CFA, Senior Head, Global Industry Standards (GIS) at CFA Institute and Mr. Eddie Chan, CFA, Director Professional Conduct Enforcement and Global Industry Standards visited Pakistan to conduct workshops on Global Investment Performance Standards (GIPS®) and Asset Manager Code by CFA Institute, for representatives of several Asset Management Companies and other financial institutions. 

As part of our advocacy and outreach efforts, meetings were arranged for the visiting CFA Institute staff with local regulators, insurance Companies, government owned organizations, asset management companies and other industry associates to create awareness about the GIPS® (Global Investment Performance Standards) 2020 and the Asset Manager Code by CFA Institute. These organizations included: 

  • Securities and Exchange Commission of Pakistan 
  • Pakistan Stock Exchange 
  • Pakistan Institute of Corporate Governance 
  • Mutual Funds Association of Pakistan  
  • Employees Old-Age Benefits Institution 
  • Punjab Pension Fund 
  • National Investment Trust Limited 
  • Allied Bank Limited 
  • EDU Life Assurance Limited 
  • State Life Insurance Corporation 
  • Jubilee Life Insurance Company Limited
WhatsApp Image 2020-02-24 at 4.52.43 PM.jpegpsx.jpegMeeting at NIT.jpeg Meeting at PICG.jpegMeeting at MUFAP.jpegAllied Bank.jpeg

 Resources for the Investors
CFA Institute developed this library of articles and multimedia resources to educate investors on how to make informed decisions.