LET'S BUILD A BETTER WORLD FOR INVESTING. LET'S MEASURE UP.™
More than a slogan, 'Let's Measure Up' is a dynamic new brand platform to help accelerate the growth of CFA Institute, CFA Societies®, and our charterholders around the world. 'Let's Measure Up' is a call to action to the investment management industry to uphold the values embodied by CFA Institute and its 149,000 global members. CFA Society Saudi Arabia believes finance can be a force for good in the world. 'Let's Measure Up' is a rallying cry to ensure that finance is effectively used for the ultimate benefit of society.