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​​​​​​​​​​Let's Measure Up
​​CFA Charterholders Put Investors First

A CFA designation is a badge of distinction. It represents a deep knowledge of all things investing, a commitment to ethics, and a passion for always putting investors first. Our members are unparalleled professionals who are fully engaged in raising the standards of the invest​​ment management industry.

Let's Measure Up is a global advertising drive to raise the profile of the CFA Institute brand among industry firms, high net worth investors, and investment professionals, and regulators.

Putting Investors First

Putting Investors First is a powerful opportunity to demonstrate your commitment to the investment profession in your community. This is no longer a one month focus but is now an on-going focus which links to the ​CFA Institutes' Future of Finance initiative.​