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​​​​​​A Differe​​​nce That Matters​​    
​​CFA Charterholders Put Investors First

A CFA designation is a badge of distinction. It represents a deep knowledge of all things investing, a commitment to ethics, and a passion for always putting investors first. Our members are unparalleled professionals who are fully engaged in raising the standards of the invest​​ment management industry.

A Difference That Matters is a global advertising drive to raise the profile of the CFA Institute brand among industry firms, high net worth investors, and investment professionals, and regulators.

This multichannel, multi-year campaign incorporates the 9,800+ local activities already occurring in 147 societies, including annual Putting Investors First Month and Women in Investment Management initiatives.​

CFA Society Ottawa - Local Branding Campaign

In conjunction with the CFA Institute's Global Brand Campaign, “A Difference that Matters”, the CFA Society Ottawa is proud to announce our own local branding initiative. This campaign will leverage the global and Canada-wide marketing efforts to raise awareness about the CFA Charter among high net worth investors and employers.

CFA Society Ottawa's branding goal is to enhance and provide value to our members through increased awareness that emphasises the benefits of the CFA charter.

The advertisements are carried out in concurrence with the global and national campaigns and include thirteen weeks of radio promotions, advertisements in the Ottawa magazine, the National Arts Center, local TV, and the Society’s local events.

Radio advertisements can be heard on the following channels as of December 19, 2016: 1310 News, CFRA 580 News, Chez 106.  Below are samples of the ads being played in the Ottawa area.   ​​Radio Ad 1​           Radio Ad 2

Putting Investors First

Putting Investors First Month (May) is a powerful opportunity to demonstrate your commitment to the investment profession in your community. This year, society activities integrate with the brand campaign.

Share the Statement of Investor Rights and promote Putting Investors First using #CFAdifference. ​ ​

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