Please join us on February
20, 2019, at the University Club for a presentation by Lisa Kueng - "New
Word Order" - in which Lisa will help us all better connect with skeptical
investors using the largest study ever done on the language of financial
Which words resonate with investors today?
"Dream retirement" or "comfortable retirement"?
"Financial freedom" or "financial security"?
"Investment solutions" or "Investment strategies"? Invesco
Consulting joined forces with the word specialists and political consulting
firm, Maslansky + Partners, in an effort to help financial advisors communicate
more effectively with their clients.
Lisa is a national speaker and
the developer of many of Invesco's practice-building programs including the
"Your Prosperity Picture" workshop for women investors, "New
Retirementality," and "T.E.A.M. Dynamics." She is
co-author of the book, Picture
Your Prosperity: Smart Money Moves to Turn Your Vision into Reality.
Lisa has been a keynote
presenter at hundreds of industry conferences, as well as a Pennsylvania
Treasury Department statewide tour and "The Possible Woman"
Conference with Ann Richards. She has been featured in media including Business
Week, the New York Times, NBC News Philadelphia, NPR's "Marketplace
Weekend" and Fund Marketing Alert. Lisa is also trained as an improv actor
and occasionally writes comedy sketches for Invesco-hosted meetings.
Prior to joining Invesco in
2010 when the firm combined with Van Kampen Investments, she spent 12 years
with Van Kampen's Consulting Group, (now known as Invesco Consulting), a group
dedicated to helping financial advisors get, keep and grow business. Before
that she completed a ten-year stint in advertising account management,
including a two-year engagement as an account supervisor at DDB Worldwide. Lisa
holds a BS in journalism with a concentration in speech communications from the
University of Illinois and earned her Registered Corporate Coach designation in
She is currently a member of
the Invesco Women's Network, a volunteer for One Million Degrees and a regular
guest speaker at Loyola University in Chicago. Lisa lives in downtown Chicago
with her family. In her free time, she enjoys reading, going to the theatre and
eating. To counteract the latter, she has taken up running.