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​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​A Differe​​​nce That Matters​​​

​​CFA Charterholders Put Investors First

A CFA designation is a badge of distinction. It represents a deep knowledge of all things investing, a commitment to ethics, and a passion for always putting investors first. Our members are unparalleled professionals who are fully engaged in raising the standards of the investment management industry.

A Difference That Matters is a global advertising drive to raise the profile of the CFA Institute brand among industry firms, high net worth investors, and investment professionals, and regulators.

This multichannel, multi-year campaign incorporates the 9,800+ local activities already occurring in 147 societies, including annual Putting Investors First Month and Women in Investment Management ​initiatives.​

Putting Investors First

Putting Investors First Month (May) is a powerful opportunity to demonstrate your commitment to the investment profession in your community. This year, society activities integrate with the brand campaign.

Share the Statement of Investor Rights / Declaratia Drepturilor Investitorilor​ and promote Putting Investors First using #CFAdifference.​​

 Integrity Is Everything


 Raising Standards