The book outlines the essential elements of the venture capital term sheet-from terms related to economics to terms related to control. The book dives deeply into how deals are constructed, why certain terms matter (and others don’t), and what motivates venture capitalists to propose certain outcomes. This book is designed to bring transparency to the venture capital funding process and includes such topics as: How to raise money; What terms matter and which ones don’t; How to negotiate a fair deal for everyone; What makes venture capitalists tick, including how they are compensated and motivated; How companies are valued by venture capitalists; How all current structures of funding work, including convertible debt, crowdfunding, pre-sales and other non-traditional methods; How these particular issues change through different stages of financing (seed, early, mid and late); and How to avoid business and legal pitfalls that many entrepreneurs make. It gives a balanced view of the particular terms along with the strategies to getting to a fair deal. In addition to examining the nuts and bolts of the term sheet, the book introduces you to the various participants in the process and discusses how fundraising works.