CFA Difference

About CFA Institute

CFA Institute is the global association of investment professionals that sets the standard for professional excellence and credentials. The organization is a champion of ethical behavior in investment markets and a respected source of knowledge in the global financial community. Our aim is to create an environment where investors’ interests come first, markets function at their best, and economics grow. Our network of more than 160 societies helps carry out our global mission in local markets.

Learn more about CFA Institute and its mission

A Difference That Matters

CFA Charterholders Put Investors First

A CFA designation is a badge of distinction. It represents a deep knowledge of all things investing, a commitment to ethics, and a passion for always putting investors first. Our members are unparalleled professionals who are fully engaged in raising the standards of the investment management industry.

A Difference That Matters is a global advertising drive to raise the profile of the CFA Institute brand among industry firms, high net worth investors, and investment professionals, and regulators.

This multichannel, multi-year campaign incorporates the 9,800+ local activities already occurring in 147 societies, including annual Putting Investors First Month and Women in Investment Management initiatives.​

Putting Investors First

Putting Investors First Month (May) is a powerful opportunity to demonstrate your commitment to the investment profession in your community. This year, society activities integrate with the brand campaign.

Share the Statement of Investor Rights and promote Putting Investors First using #CFAdifference.