Behavioural Finance in Action: Managing Minds and Investments in Real Life

When:  Oct 28, 2025 from 01:15 PM to 02:15 PM (CET)
Associated with  CFA Society Spain

Event Details

Behavioural finance is no longer just a theoretical framework—it is a practical tool for investment professionals facing real-world decisions. This webinar will explore how behavioural biases can shape portfolio outcomes, team dynamics, and client relationships.

We will move beyond academic models to examine how behavioural finance applies in two critical professional settings:

  1. The investment professional manages a team of portfolio managers and analysts, where behavioural dynamics influence collaboration, conviction and risk-taking.
  2. The wealth manager works directly with clients, navigating emotional reactions, cognitive biases, and decision-making traps in volatile markets.

Speakers:

  1. Emily Haisley, Managing Director of Behavioural Science at BlackRock, leading behavioural research and application across investment teams.
  2. Jaime Martínez, CFA, Global Head of Asset Allocation at BBVA, applying behavioural principles to multi-asset portfolio design and client advisory.
  3. Joe Wiggins, author of The Intelligent Fund Investor and Investment Research Director at St. James’s Place, known for translating behavioural theory into practical frameworks.
  4. Paras Anand, former Chief Investment Officer for Equities at Fidelity International, with deep experience in integrating behavioural insights into investment strategy.

Moderator: Antonio Aita, CFA, Investment Advisory Mexico, BBVA Private Banking

Whether you are building portfolios, leading investment teams, or guiding clients through uncertainty, this roundtable will offer actionable insights you can apply immediately.

 

This webinar qualifies for up to 1 PL credit. CFA Society Switzerland members can record PL credit  for their participation using the online tracking tool (CFA Institute login required).

 

 

Speakers

Emily Haisley

Emily Haisley

Managing Director, Risk and Quantitative Analysis, BlackRock

Jaime Martínez, CFA

Jaime Martínez, CFA

Global Head of Asset Allocation, BBVA Asset Management

Joe Wiggins

Joe Wiggins

Investment Research Director, St. James’s Place